APIEU | Uncomplicated and Effortless Skincare

A South Korean skincare and makeup brand, established in 2008 known for its affordable, trendy, and pure-ingredient products. 

APIEU's philosophy centers on "pure beauty" and uses a high percentage of organic ingredients, including plant extracts, snail mucin, and milk proteins, to create gentle, hydrating, and effective products for various skin types, especially sensitive skin.