Virtue Labs | Alpha Keratin 60ku Hair Repair

Virtue Labs marries biotech and beauty through revolutionary Alpha Keratin 60ku®, a proprietary protein identical to the keratin in human hair. Developed from ethically sourced human keratin, this breakthrough ingredient binds directly to damaged strands, repairing from within for visibly stronger, shinier hair in as few as five uses. From the cult-favourite Recovery line to Smooth and Flourish collections, each clean, vegan formula delivers clinical-grade transformation that proves science-backed luxury creates genuinely healthier hair.