Hair Care
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Visit product page →What it is: A gentle daily shampoo that works to normalize an oily scalp and soothe a dry one. Full of rich botanicals to add softness and shine.
How it works: Refresh and deep clean with 10% pure plant extracts of Piñon, Sage and Juniper Berry – a fresh, invigorating blend inspired by the Sangrê de Cristo Mountains of Santa Fe
Why you like: Clean without stripping your hair, color and keratin-treatment safe.
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Visit product page →What it is: Professional strength, intense hold gel that gives sculpted shape and incredible shine.
How it works: Moisturizing with no flake or crunch, added glycerin gives natural shine and moisture. Apply to wet hair and style as desired. Great for slicked back straight styles and defining texture and curl.
Why you like: A little goes a long way. The only gel you'll need.
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Visit product page →What it is: A texturizing, root-lifting, tease-in-a-can spray that builds volume without adding weight.
How it works: Section dry hair and spray into the roots. Scrunch for extra lift.
Why you like: For mega volume, flip hair upside down and spray all over.
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Visit product page →What it is: The perfect brush that protects against breakage and leaves hair gleaming.
How it works: Natural boar bristles distribute natural oils leaving hair shiny and smooth while gently detangling.
Why you like: Protip: Use after dry shampoo to evenly distribute the product.
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Visit product page →What it is: A perfectly balanced strong-hold pomade for a look that won't budge, without greasiness.
How it works: Oil-based and heavy, this locks your hairstyle tight, but remains water-soluble and easy to rinse.
Why you like: Liquorice and vanilla fragrance perfectly tops off this pomade.
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Visit product page →What it is: The perfect flexible pomade for those who like a professional slick look with no greasiness or flakiness.
How it works: The water based formula offers hold and shine while remaining easy to rinse from hair and will not get crunchy over time.
Why you like: Apply to dry hair and style for a natural shine and hold.
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Visit product page →What it is: A cool, velvety and invigorating styling foam that defines natural texture and shapes curls for a voluminous, frizz-free style.
How it works: Medium-hold formula coats each strand with omega-6, 9 and vitamins C and E for boosted strength, bounce and body.
Why you like: Amazing for those lazy-day washes, just work into hair and air dry to perfection.
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Visit product page →What it is: A golden elixir, a fortified hair oil that delivers radiance and luminous shine.
How it works: Rosehip, avocado and jojoba oils absorb quickly to calm frizz and nourish each strand for silky shine, greater elasticity and protection from heat styling.
Why you like: Hair that is instantly soft, smooth and shining to perfection.
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Visit product page →What it is: An exhilarating rush of wind to your tresses, with a unique micro-powder that conditions hair as it absorbs oil and mattifies roots.
How it works: Aerosol-free pump distributes the finely-milled powder in a wispy pouf that blends beautifully with all hair colors, while infused botanicals soften strands and restores volume & bounce.
Why you like: Extend your salon blow-out, refresh after the gym, or add a little bit of oomph to second, third....fourth day hair.
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Visit product page →What it is: A moisture-replenishing hair treatment inspired by a cool rain that leaves hair touchably soft after just one use.
How it works: Natural butters and oils soothe the scalp to reduce sebum buildup and flakes, while infusing overworked strands with deep hydration and repair for a healthy, glossy sheen.
Why you like: Creamy and lightweight for happy, healthy hair.
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Visit product page →What it is: A blend of exceptional oils that immediately sink into the hair to transform even the driest, most frazzled strands into gleaming, bouncy ones.
How it works: Apply liberally to dry, unwashed hair, starting two inches from the roots, and work it in with your fingers down to the ends. To help the botanical moisture sink in quickly, warm your hair with a blow dryer for one to two minutes. Leave on for 20 minutes - 2 hours depending on the level of treatment you require.
Why you like: Use one to two days before your next color treatment to even out your hair's porosity, clear away product build up, and deep condition. As a result, your color will deposit more evenly, last longer, and come out richer and shinier!
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Visit product page →What it is: A daily weightless detangling mist that adds gloss and fights frizz
How it works: This leave-in toner adjusts the pH of your tap water to seal the cuticle of your hair for incredible shine and manageability. Spritz on to damp hair or on second day to revive your style.
Why you like: Spritz away for hair that shines like the sea.
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Visit product page →What it is: A perfect daily shampoo that cleanses the hair while departing lots of moisture, softness and shine.
How it works: African Shea Butter, Hops, Nettle and Comfrey condition and silkify without weighing hair down. For thicker hair, follow with the Lightweight Deep Conditioning Cream Rinse.
Why you like: Simple luxury for classy tresses.
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Visit product page →What it is: Lightweight and super nourishing, this shampoo leaves your curls bouncy, buoyant and soft.
How it works: Work into hair to create an invigorating lather and let the OUAI Smart Technology Complex work its magic.
Why you like: This ain't an Oprah Magazine Beauty O-wards Best Beauty Buy for nothing.
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Visit product page →What it is: Put that blow dryer away! This innovative wash and wear formula enhances and encourages your natural wave pattern for lived-in, effortless movement.
How it works: Work into damp hair and let the kale and carrot proteins soften strands, fight frizz and add definition for touchable texture that lasts.
Why you like: Feel the ease of this breezy foam.
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Visit product page →What it is: A shine-boosting, illuminating conditioner that keeps blonde and silver hair cool, bright and beautiful.
How it works: Grapeseed oil and plum extracts strengthen against split ends and provide moisture, while neutralizing brassy, yellow tones.
Why you like: Treat your color like royalty with this brilliant purple conditioner
For brightest results, pair with Icelandic Blonde Shampoo
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Visit product page →What it is: A shine-boosting, illuminating shampoo that keeps blonde and silver hair cool, bright and beautiful.
How it works: Grapeseed oil and plum extracts strengthen against split ends and provide moisture, while neutralizing brassy, yellow tones.
Why you like: Treat your color like royalty with this brilliant purple shampoo.
For brightest results, pair with Icelandic Blonde Conditioner
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Visit product page →What it is: A revolutionary hair accessory that leaves your hair soft, smooth and without that dreaded ponytail dent in a new sleek, slim profile for functional elegance everyday.
How it works: Unique coil design grips hair and creates the perfect pony, messy bun or updo - damage and tangle free. Slim profile looks like a bracelet on the wrist.
Why you like: Holds it's shape unlike those sad stretched out elastics. Simply place in hot water and watch it shrink up like new.
