New! The Straight Line from Bumble & bumble

Posted: Dec 30 2011 | Author: Jennifer Grimm

For those with unruly, curly, coarse, and/or frizzy hair, the Brazilian Blowout treatment seemed to be a gift from the gods.  However, upon further investigation, it was revealed that the product contained high levels of formaldehyde, an ingredient that is known to be severely damaging to the hair.  Leave it to the hair geniuses at Bumble & bumble to discover a way to achieve all the benefits of the Brazilian Blowout, without any of the damage;  The Straight Line.

Using their patent pending Concen-straight technology (a blend of rare gemstones) this new product line features 4 innovative products to create smooth, straight and frizz-free locks including their first ever Sulphate Free Shampoo.

1.  Cleanse

This ultra mild, sulphate free shampoo reduces frizz and flyaways; smooths and softens; and is safe for color treated hair.
Wet hair, lather and rinse thoroughly. Follow with Straight  Conditioner.

2. Condition

Much like the shampoo, the Straight conditioner reduces frizz and flyaways; smooths and softens; and also detangles the hair.  Smooth evenly through hair and let it sit for a minute or two to work its magic.  Rinse.

3. Style

Straight Blow Dry is a lightweight, heat-activated styling balm that helps deliver straight, smooth, healthy-looking styles without the frizz.  To style it straight, work evenly through damp hair and blow-dry, section by section until dry. For pin straight styles, finish with a flat iron.

4. Work it like a Pro

The ultimate in at-home-treatments, the Concen-Straight Smoothing Treatment smoothes hair for manageability and frizz reduction for up to 30 shampoos.  Following the treatment application, you can customize how straight your hair will become by just switching up the amount of heat applied to the hair.  Use a flat iron for a super sleek locks, blow dryers create body and movement, while air drying creates a more natural texture with reduced curl.

Check out this great how-to-video which explains the steps necessary for best results.

Make sure to use the Straight Shampoo, Conditioner and Blow Dry balm to maintain the results of your Concen-Straight Treatment.  They they were designed to maintain and increase the effects of Concen-Straight Smoothing Treatment.