Amaterasu Beauty Ultra Volume Mascara

What it is: Our #1 top selling item at LUX, Amaterasu Ultra Volume Mascara (formerly Geisha Ink) is every girl's best friend.

How it works: Unique tubing formula delivers long, smudge-proof lashes that last as long as you want to wear it. Removes with warm water and light pressure.

Why you like: "This mascara transforms my thin, sparse lashes into thicker, longer and fuller lashes. Very black formula and I love the fact that it does not bleed. Easy to remove. Nothing beats the drama, convenience and lasting ability of this mascara."

Winner of the 2014 LUXademy Lifetime Achievement Award.