Ouai
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Visit product page →What it is: Put that blow dryer away! This innovative wash and wear formula enhances and encourages your natural wave pattern for lived-in, effortless movement.
How it works: Work into damp hair and let the kale and carrot proteins soften strands, fight frizz and add definition for touchable texture that lasts.
Why you like: Feel the ease of this breezy foam.
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Visit product page →What it is: Lightweight and super nourishing, this shampoo leaves your curls bouncy, buoyant and soft.
How it works: Work into hair to create an invigorating lather and let the OUAI Smart Technology Complex work its magic.
Why you like: This ain't an Oprah Magazine Beauty O-wards Best Beauty Buy for nothing.
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Visit product page →What it is: Chic, effortless hair at your fingertips from beauty cult brand Ouai, created by celebrity hair stylist, Jen Atkin.
How it works: A one-of-a-kind spray that locks in your style and protects from humidity without sacrificing natural movement and feel.
Why you like: Finally, total control of your style without any stiffness or crunch.
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Visit product page →What it is: A texturizing, root-lifting, tease-in-a-can spray that builds volume without adding weight.
How it works: Section dry hair and spray into the roots. Scrunch for extra lift.
Why you like: For mega volume, flip hair upside down and spray all over.
