Ouai
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Visit product page →What it is: Put that blow dryer away! This innovative wash and wear formula enhances and encourages your natural wave pattern for lived-in, effortless movement.
How it works: Work into damp hair and let the kale and carrot proteins soften strands, fight frizz and add definition for touchable texture that lasts.
Why you like: Feel the ease of this breezy foam.
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Visit product page →What it is: Lightweight and super nourishing, this shampoo leaves your curls bouncy, buoyant and soft.
How it works: Work into hair to create an invigorating lather and let the OUAI Smart Technology Complex work its magic.
Why you like: This ain't an Oprah Magazine Beauty O-wards Best Beauty Buy for nothing.
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Visit product page →What it is: A protecting, perfecting styling mist that locks in your 'do until your next shampoo.
How it works: Memory and thermal polymers coat your strands and protects up to 450F and creates hold and definition from within. Less retouching, less damage, more style. Apply to damp hair in sections before blow-drying or to dry hair before flat-iron or curling iron.
Why you like: Gone are the days of discovering your hard-earned hair style has fallen flat, gotten frizzy or just decided to do something else entirely. Hair magic, indeed.
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Visit product page →What it is: Chic, effortless hair at your fingertips from beauty cult brand Ouai, created by celebrity hair stylist, Jen Atkin.
How it works: A one-of-a-kind spray that locks in your style and protects from humidity without sacrificing natural movement and feel.
Why you like: Finally, total control of your style without any stiffness or crunch.
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Visit product page →What it is: A texturizing, root-lifting, tease-in-a-can spray that builds volume without adding weight.
How it works: Section dry hair and spray into the roots. Scrunch for extra lift.
Why you like: For mega volume, flip hair upside down and spray all over.
