What it is: Deep-cleaning bar soap to that can handle as much manly dirt and grit you and throw at it.
How it works: Gentle lava rock exfoliation has He-Man appeal. Shea butter makes his skin feel so nice.
Why you like: We've talked with too many men who are relegated to a sad little Lever 2000 bar while us girls get a shower full of pretty and luxurious products. Now he can have his own shower treat!