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Pure, ethical and sustainable cosmetics with 85% bio-active botanical ingredients in chic, minimalist recycled packaging. Vancouver-born founder Sasha Plavsic blends on-trend pigments and nourishing elements for a one of a kind beauty experience.
  • True Skin Radiant Priming Serum
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    Bridging the gap between makeup and skincare, ILIA’s True Skin Radiant Priming Serum does more than create a perfect base for makeup application. Utilizing ingredients like hibiscus extract, aloe and beta-glucan, this silicone-free primer helps to firm, moisturize and soothe skin, while protecting it from harmful environmental factors that cause aging. Upon application, the serum has a tightening effect that diminishes the look of pores and fine lines, while improving skin texture on dry down for a silky and soft-to-the-touch feel. Skin is left with a radiant glow and prepped for effortless makeup application that lasts.

    How To Use: For best results, apply True Skin Radiant Priming Serum at the end of your skincare routine and before your favorite complexion products.

    • Shake well before use.
    • Dispense 3-4 drops into the palm of your hand.
    • Apply with your fingers as you would a serum.
    • Pat the formula into skin.
    • On dry down, observe a mild tightening effect on skin as the primer transforms to a silky, soft-to-the-touch finish.
    • Allow 1-2 minutes for the primer to set, then follow with your favorite foundation.
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  • Lip Conditioner Balmy Days
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    Kiss dry and chapped lips goodbye with the restorative, rich and moisturizing properties of this Lip Conditioner, Balmy Days. A bedside table favorite that was introduced to the line by overwhelmingly popular request for an untinted lip conditioner. This deeply soothing lip balm is packed with organic goodness and carries a soft, buttery texture that warms on contact and melts into skin.


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  • ILIA Liquid Light Serum Highlighter
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    Atomic (Fair/Pink)
    Astrid (Rose Gold)
    Nova (Soft Gold)

    A serum highlighter that delivers a dewy glow with blue light protection.

    Liquid Light is a unique gel based formula that illuminates, and gives a natural dewy finish to the skin. Vegan and cleanly formulated with a blend of organic and natural botanicals the serum-like consistency melts into skin and provides a boost of freshness on contact with a soft wash of metallic glow. Marine actives help protect against UV light and pollution.

    A multi-tasking highlighter that is best used when mixed together with your favorite complexion product for a natural back-lit glow. Pump it into your foundation or use on its own along the high points of the face or lids. Product dries quickly so be sure to blend edges immediately after application for a smooth, seamless finish that really glows.

    Atomic: A soft pink pearl that leaves a natural, lit-from-within glow. Ideal for fair to light skin tones.

    Astrid: A soft rose gold that leaves a multi-dimensional glow. Ideal for medium to deep skin tones.

    Nova: A universally-flattering soft gold that leaves a sun kissed appearance. Suitable for all skin tones.

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  • Essential Brow Gel
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    Essential Brow Gel


    Medium Brown
    Dark Brown

    Natural Volumizing Brow Gel. Thickens, fills and sculpts brows into place. Available in 3 universally flattering shades.

    A buildable, tinted brow gel that offers soft, flexible hold without the shine. A blend of clean ingredients and organic botanicals conditions brows with a light, creamy formula that doesn’t stiffen or flake. The dual-sided brush has small bristles that easily groom brows into place with ease and control for a look that lasts all day.

    How To Use: Comb product through brows using upward strokes to naturally fill and define.

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  • Color Haze Multi-Matte Pigment
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    Waking Up
    Before Today

    A creamy pigment for lip and cheek that can build in intensity or blend out to a soft wash of color.

    A unique, cleanly formulated cream based formula for cheeks and lip that can build in color intensity, or blend out to a soft wash of color. Dries down to a natural matte finish on lips. Choose your level of color payoff by dialing up the intensity with a few bold swipes or blend out for a soft haze of color. Available in 5 shades.

    Waking Up: A warm nude with neutral undertones that shows best on fair to light skin tones.

    Temptation: A universally flattering coral pink with warm undertones for subtle, face brightening flush.

    Sing: A bright deep berry with cool undertones that brings a natural looking flush to deep or olive skin tones.

    Stutter: An easy-to-wear burnt orange color with warm undertones, perfect for everyday use.

    Before Today: A flattering dusty mauve with cool undertones that shows best on fair to light skin tones.

    Cheek: A little goes a long way. Dab a dot or two along the apples of the cheeks, then blend our with fingers or your favorite complexion brush to achieve a soft wash of color. 

    Lip: Apply directly to the center of your lips. Lightly blend outward with your finger for a blotted, diffused look that transforms to a matte finish.

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  • Clean Line Liquid Liner
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    Clean Line Liquid Liner


    Midnight Express (Black)

    A clean, classic black (carbon black free) liquid liner with a flexible, finely pointed felt tip. Create a barely there tight line or a bolder cat eye with ease and lasting definition. Our quick dry precision liner stays put from day to night without smudges, feathering or running. Water resistant.

    Using the fine, flexible soft tip applicator, gently define eyes with a soft, sweeping motion close to lash line.

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  • Clean Line Gel Liner
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    Clean Line Gel Liner


    Twilight (Black)
    Dusk (Brown)

    A cleanly formulated soft tip gel eyeliner glides effortlessly and allows you to blend out easily before setting. Once set, it stays put. Saturated and water resistant, this formula has the precision of a gel with the ease of a pencil.

    Glide across lash line effortlessly. Blend out quickly to achieve a diffused, smokey look or leave as is for a defined, bold look. After using, press cap in place to ensure it is air tight. Sharpen liner when needed using sharpener on the end. 

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  • The Necessary Eyeshadow Palette
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    ILIA's 6 pan, talc free and cleanly formulated powder eyeshadow palettes have a buttery texture that allows for a smooth application. This new formula delivers high pigment and blends easily to a soft, wash of color with little fall out. Each of our palettes comes with an assortment of matte, satin and metallic finishes to achieve any look from day to night. This slimline compact is conveniently sized with a large mirror for application no matter where you are. Available in 2 palettes.

    Cool Nude:

    Undo: Nude Blush Matte
    Infinity: Taupe Bronze
    Teardrop: Soft Grey Lavender Matte
    Just: Slate Brown Matte
    Overcome: Deep Burgundy Matte
    Unravel: Dark Violet with Tonal Shift
    Warm Nude:
    Grace: Soft Gold Pearl
    Cocoon: Warm Nude Matte
    1979: Terracotta Matte
    Unite: Copper Pearl
    Hunter: Deep Brick Red Matte
    Lineup: Rich Warm Brown Matte
    How To Use: When without tools, go bare and apply with your finger. The product is velvety soft and intensely pigmented with shades designed to universally work together and flatter all skin tones.
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  • Color Block Lipstick
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    Color Block Lipstick


    Wild Aster
    Ultra Violet
    True Red

    A richly pigmented vegan lipstick that delivers lasting coverage in one smooth application.

    Clean color, high pigment, and performance driven. We reimagined our lipsticks to be long-wearing, truly hydrating and provide full coverage in just one swipe. Color Block High Impact Lipstick is crafted by hand and milled with customized pigments in organic castor seed oil to offer four times more pigment than any lipstick we've ever made.

    A balanced mix of 14 classic shades including soft nudes, bold reds, and classic berries offers a solid block of color with even textures and smooth, creamy finishes. Lips are left feeling supple and cared for even after several hours of wear.

    Amberlight: French nude with a neutral undertone.

    Rosette: Soft pink with a cool undertone.

    Marsala: Neutral brown with a cool undertone.

    Cinnabar: Muted brick with a warm undertone.

    Wild Aster: Berry brown with a cool undertone.

    Rosewood: Soft oxblood with a neutral undertone.

    Grenadine: Soft coral red with a warm undertone.

    Knockout: Bold magenta with a cool undertone.

    Tango: Deep red with a neutral undertone.

    Flame: Fire red with a warm undertone.

    Rumba: Classic oxblood with a neutral undertone.

    Ultra Violet: Violet with a cool undertone.

    True Red: Real red with a cool undertone.

    Rococco: Petal pink with a warm undertone.


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  • ILIA True Skin Serum Concealer
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    Chicory (1)
    Yucca (2)
    Kava (3)
    Nutmeg (4)
    Bayberry (5)
    Mesquite (6)
    Birch (7)
    Cassia (8)
    Cacao (9)
    Suma (1.5)
    Lotus (2.5)
    Arrowroot (0.5)

    A lightweight, creamy concealer that delivers medium coverage with a silky, serum-like texture that blends seamlessly into the skin.

    Enriched with stabilized vitamin C and albizia julibrissin bark extract, True Skin Serum Concealer protects the skin from free radicals and environmental damage while helping to firm, soothe and nourish the skin’s surface. Mastic, a resin from a tree that grows on the Greek island of Chios, works to mattify and refine skin throughout the day. Featherweight on application, it immediately reduces the appearance of dark circles and discolorations, leaving skin slightly brightened and flawless. Available in 12 shades.

    Arrowroot SC0.5: Fair with neutral undertones.

    Chicory SC1: Light with golden undertones.

    Suma SC1.5: Light with peachy undertones.

    Yucca SC2: Light medium with neutral warm undertones.

    Lotus SC2.5: Light medium with peachy neutral undertones.

    Kava SC3: Medium with golden undertones.

    Nutmeg SC4: Medium dark with neutral undertones.

    Bayberry SC5: Medium dark with cool undertones.

    Mesquite SC6: Medium dark with warm golden undertones.

    Birch SC7: Dark with warm golden undertones.

    Cassia SC8: Dark with red golden undertones.

    Cacao SC9: Deep with neutral red undertones.

    How To Use: 

    • For best results, use immediately after foundation. If applying directly to skin, prep with 3-4 drops of True Skin Radiant Priming Serum and let it dry down to a soft-to-the-touch finish.
    • Apply 3 dots of concealer below the eye and around any areas you would like to even out skin tone. 
    • Blend with your fingertips or your favorite complexion brush. 
    • Finish by gently pressing product into the skin with your ring finger. 
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  • Radiant Translucent Powder SPF20
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    Magic Sands (Light)
    Wakiki Run(Tan)

    With a blend of organic powders and oils, our talc-free SPF 20 formula nourishes and softens skin, while taking down shine thanks to a skin-texture, translucent finish. Formulated aloe leaf extract to keep skin feeling cared for, and passion fruit and rosemary oil to soothe and fight inflammation. Leaves skin’s surface shine-free, but enough of a lit-from-within luminosity to leave it looking healthy and glowing.

    Moondance: Translucent with SPF 20.

    Magic Sands: Light to medium with SPF 20.

    Wakiki Run: Medium to dark with SPF 20.

    How To Use: Use as the final step of your complexion routine to set makeup in place with SPF 20 protection.

    • Shake a small amount of the powder into the inside of the jar's lid, then pick up the product with the bristles of your favorite powder brush. 
    • Starting at the center of your face, work your way outwards with a sweeping motion.
    • Continue sweeping across the face, neck and décolleté. 
    • Reapply as needed to mattify and extend SPF protection.
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  • Limitless Mascara
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    Limitless Mascara


    A clean mascara that goes above and beyond the expectations of any natural mascara. Buildable and flake-free, our award-winning ILIA Limitless Lash Mascara lifts, curls, lengthens and adds just the right amount of volume.

    This lightweight and nourishing formula is made with a blend of organic bee and carnauba waxes to weightlessly condition each lash, while still keeping them lifted throughout the day.

    Gentle enough for sensitive eyes, the 99% natural and 100% safe formula also contains organic shea butter and fortifying arginine (keratin) to help boost and enhance your lashes.

    After testing over 100 mascara wands, ILIA  landed on our patented dual-sided brush for a perfectly natural application. Use the shorter side to curl and create volume, then the longer bristles to lift, lengthen and separate.

    ILIA's Limitless Lash Mascara can be effortlessly removed with water at the end of the day – no scrubbing or tugging required.

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  • ILIA True Skin Serum Foundation
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    Formentera (1)
    Tavarua (2)
    Texel (3)
    Bowen (4)
    Salina (5)
    Chios (6)
    Catalina (7)
    Milos (8)
    Maraca (9)
    Montserrat (10)
    Kapiti (12)
    Macquarie (13)
    Bonaire (9.5)
    Martinique (11)
    Bedarra (8.5)
    Corsica (3.5)
    Sable (0.5)
    Mallorca (1.5)

    A clean foundation that weightlessly delivers buildable, light to medium coverage with a velvety finish. 

    A powerful blend of botanical actives nourishes skin for a flawless complexion that looks as good as it feels. Aloe leaf, rosehip, jojoba and marula oils soothe irritations and tame redness, plump fine lines, and ensure the formula effortlessly melts into skin for a more even, luminous appearance. Blurs imperfections and minimizes pores for a complexion that looks refined and refreshed—and leaves your skin looking like skin.

    Sable SF0.5: Fair with neutral-warm undertones.

    Formentera SF1: Fair with cool undertones.

    Mallorca SF1.5: Fair to light with neutral undertones.

    Tavarua SF2: Light with neutral undertones.

    Texel SF3: Light with neutral, cool undertones.

    Corsica SF3.5: Light medium with golden undertones.

    Bowen SF4: Light medium with warm, peachy undertones.

    Salina SF5: Light medium with neutral, warm undertones.

    Chios SF6: Medium with neutral undertones.

    Catalina SF7: Medium with warm, golden undertones.

    Milos SF8: Medium with neutral cool undertones.

    Bedarra SF8.5: Medium with golden undertones.

    Maraca SF9: Medium dark with neutral, warm undertones.

    Bonaire SF9.5: Medium dark with warm golden undertones.

    Montserrat SF10: Medium dark with red, golden undertones.

    Martinique SF11: Dark with neutral warm undertones.

    Kapiti SF12: Dark with neutral red undertones.

    Macquarie SF13: Deep with neutral undertones.

    How To Use: 

    • Pump 1-2 pumps of True Skin Serum Foundation to your hand. Apply with your fingers or your favorite complexion brush in a buffing motion, starting at the center of face and working your way outwards. 
    • Press the palms of your hands against your face to help smooth and melt product further into the skin.
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