ILIA | Clean, skin-centric beauty.

What It Is: A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking, smudging, or irritating even the most sensitive eyes.

What It Does: Fullest Volumizing Mascara thickens and defines lashes from root to tip with fullness you can’t miss. Clean, nourishing ingredients condition with every coat for lashes that look fuller, thicker, and healthier. The smudge-free, flake-free formula washes off easily with your favorite cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed. 

Fullest Volumizing Mascara is ophthalmologist-tested, safe for sensitive eyes, and safe for contact lens wearers.

Consumer Testing

In an independent panel of 32 women: 

- 91% said it made their lashes look more intense and defined
- 94% said it immediately enhanced their natural lashes
- 94% said it didn’t clump when applied
- 97% said it didn’t smudge or flake
- 97% said it was easy to remove with their usual cleanser 

What Else You Need to Know: With its flexible nylon micro-bristles, the violin-shaped brush catches every last lash, coating them with the perfect amount of product every time.

Size: 0.32 fl oz | 9.5 ml 

A non-sticky, 3-in-1 mist that hydrates, sets makeup, and helps defend skin from the harmful effects of blue light and pollution. The ultra-fine spray envelops skin in a weightless veil that helps boost skin's defenses against environmental stressors. The natural lavender scent soothes your senses at first spritz—perfect for whenever you need a moment to ground yourself during the day.

Clinical Results

After one day:
- 97% said skin felt more refreshed, balanced, and hydrated
- 94% said it felt weightless on skin

After one week:
- 100% said skin felt more hydrated
- 94% said makeup lasted longer

In an independent consumer-testing panel of 32 women ages 20-60.

Size: 1.7fl oz | 50ml

What it is: A clean, tinted lip balm with active levels of moisture-boosting ingredients and sheer, buildable color.

How it works: The buttery, balmy formula quenches lips on contact while adding a kiss of color that builds with each swipe. Salicornia (Sea Succulent), Rosehip Seed Oil, and Shea Butter deeply hydrate and nourish, helping lips look smoother and more plump.

What else you need to know: The cult-classic lip balm that started ILIA 10 years ago, reimagined. Each Balmy Tint is carefully poured by hand to maintain the integrity of the active formula. Available in eight easy-to-wear shades for an effortless wash of color that you can dial up or down.

Size: 0.15 oz | 4.4 g

Awards:
- Best Tinted Lip Balm, Refinery29's Beauty Innovator Awards (2021)

An overnight treatment with clean ingredients that helps reveal your smoothest, softest lips

This overnight treatment wraps lips in active levels of exfoliating and hydrating ingredients. The dual-action formula works like a facial, sweeping away dry, flaky skin while drawing in moisture to visibly renew and revitalize. Use it overnight to keep lips smooth, soft, and revived.

Apply a thin layer to clean, dry lips at night. No need to rinse. Due to the formula’s exfoliating properties, we recommend applying Lip Wrap no more than two times per day.

What it is: A cushiony, tinted lip oil packed with plumping hyaluronic acid and major moisturizing properties that leaves lips soft, smooth and anything but sticky.

What else you need to know: Drench your lips in moisture, cushion them in comfort. Active levels of hyaluronic acid and a blend of powerful botanicals deliver deep hydration with each wear. Lips instantly feel fuller, smoother and softer with a natural, glossy sheen that blends to a wash of color. Experience a surge of smooth.

HOW TO USE:
Apply alone or on top of your favorite lip color for a surge of smoothing hydration.

What it is: A clean, talc-free finely milled powder that delivers an illuminating glow.

How it works: Buttery soft textures blend easily and can create a subtle shimmer or a more dramatic highlight. Metallic finish adds depth and dimension to high points of face. Includes a built in mirror for easy, on-the-go application.

0.23 oz | 6.6 g.

Decades: Soft Gold

Starstruck: Deep Rose Gold

Liquid Light is a unique gel based formula that illuminates, and gives a natural dewy finish to the skin. Vegan and cleanly formulated with a blend of organic and natural botanicals the serum-like consistency melts into skin and provides a boost of freshness on contact with a soft wash of metallic glow. Marine actives help protect against UV light and pollution.

A multi-tasking highlighter that is best used when mixed together with your favorite complexion product for a natural back-lit glow. Pump it into your foundation or use on its own along the high points of the face or lids. Product dries quickly so be sure to blend edges immediately after application for a smooth, seamless finish that really glows.

A buildable, tinted brow gel that offers soft, flexible hold without the shine. A blend of clean ingredients and organic botanicals conditions brows with a light, creamy formula that doesn’t stiffen or flake. The dual-sided brush has small bristles that easily groom brows into place with ease and control for a look that lasts all day.

Comb product through brows using upward strokes to naturally fill and define.

A unique, cleanly formulated cream based formula for cheeks and lip that can build in color intensity, or blend out to a soft wash of color. Dries down to a natural matte finish on lips. Choose your level of color payoff by dialing up the intensity with a few bold swipes or blend out for a soft haze of color.

Cheek: A little goes a long way. Dab a dot or two along the apples of the cheeks, then blend our with fingers or your favorite complexion brush to achieve a soft wash of color. 

Lip: Apply directly to the center of your lips. Lightly blend outward with your finger for a blotted, diffused look that transforms to a matte finish.

A cleanly formulated soft tip gel eyeliner glides effortlessly and allows you to blend out easily before setting. Once set, it stays put. Saturated and water resistant, this formula has the precision of a gel with the ease of a pencil.

Glide across lash line effortlessly. Blend out quickly to achieve a diffused, smokey look or leave as is for a defined, bold look. After using, press cap in place to ensure it is air tight. Sharpen liner when needed using sharpener on the end. 

What it is: An all-natural, smooth-applying, expertly coordinated palette of eyeshadow shades to create a beautiful everyday eye makeup look.

How it works: Highly pigmented with buttery soft blending thanks to jojoba seed oil and vitamin E, use with a dense shadow brush or with your fingers for maximum payoff.

Why you like: Go golden with The Warm Nude palette, loaded with rosy, rich shades, or play it cool with the purples and taupes of The Cool Nude palette.

What it is: Clean color, high-pigment and performance driven lipstick that imparts bold, full-coverage color in one swipe.

How it works: Hand milled with customized pigments in organic castor seed oil offer up 4x more pigment than any other Ilia lipstick formula.

Why you like: A balanced mix of classic shades including soft nudes, bold reds, and classic berries offers a solid block of color with even textures and smooth, creamy finishes. Lips are left feeling supple and cared for even after several hours of wear.