Arrow Fat Left Icon Arrow Fat Right Icon Arrow Right Icon Cart Icon Close Circle Icon Expand Arrows Icon Facebook Icon Instagram Icon Twitter Icon Hamburger Icon Information Icon Down Arrow Icon Mail Icon Mini Cart Icon Person Icon Ruler Icon Search Icon Shirt Icon Triangle Icon Bag Icon Play Video


Amaterasu is LUX's ultimate fave beauty brand, especially known for their cult favourite mascara and liquid eyeliner. Based in Vancouver, makeup professional Sara au Yeong focuses on creating the best performing products that are staples for everyone from beginners to beauty mavens. Find out what all the fuss is about and experience Amaterasu.
  • Amaterasu Beauty Eye Pencil
    Quick shop


    Amaterasu Beauty Eye Pencil



    What it is: Highly pigmented and creamy eye pencil that offers endless possibilities from a simple everyday look to a smouldering smokey eye.

    How it works: Blot or powder the eye area, twist up the pencil and use small, even strokes to glide pigment onto the eyes for an all-day waterproof, smudgeproof look.

    Why you like: Pencil liner newbies and experts alike are sure to love. 

    Visit product page
  • Amaterasu Beauty Geisha Blotting Paper
    Quick shop
    Sold out
    100 Sheets

    Do you have oily skin?  Is your makeup leaving your face feeling greasy? This is when blotting papers can come to our rescue. But if you are looking for the most amazingly absorbent papers anywhere, we’re here to let you in on an ancient beauty secret that the Japanese have known for centuries.  Geisha Blotting Paper is the perfect solution to lift away excess oil and sweat from your face, so that your makeup can look and feel fresh all day long. Perfect for use on bare skin and photoshoots too.

    How to Use Blotting Paper?

    • Take out a sheet from the packet.
    • Firmly press the paper on the oily areas of your face, especially the "T-zone" (the forehead, nose, chin, and the area around the mouth).
    • Leave the blotting paper on your skin for a moment, allowing the sheet to fully absorb the excess oil. 
    • To prevent removing makeup, avoid rubbing the paper across your skin. 
    • Use as often as needed to remove excess oil. 
    Unlock the secret to fresh and flawless looking skin with Amaterasu Beauty.

    Blot Paper Ingredients: 

    Traditional Japanese Aburatorigami Blotting Paper made from Abaca Leaf.   

    Visit product page
  • Amaterasu Beauty Liquid Brow Liner
    Quick shop

    What it is: A LUX essential product for easy, flawless brows. Formerly known as Geisha Ink

    How it works: Fine micro-fibre brush tip allows for smooth, natural looking application. Swipe the sheer formula in small hair-like strokes.

    Why you like: Anyone can become a brow expert in seconds. This is one product in every LUX girl's arsenal.

    Visit product page
  • Amaterasu Beauty Liquid Eyeliner
    Quick shop

    If you are looking for THE Liquid Eyeliner, that does it all, look no further! Amaterasu’s Liquid Eyeliner will not disappoint. The brush is meticulously hand assembled in Japan, using only the best quality microfibre that will not fray. It is known as the ultimate brush tip for perfect application in the makeup industry.

    Even newbies or those with super unsteady hands can easily create the most polished looks with this eyeliner. If you think only makeup artists can help you achieve perfectly lined eyes, think again! This eyeliner is a game changer.

    The other key feature of this eyeliner is in its staying power. Brand Creator Sara Au Yeong tested the eyeliner in every possible condition where it might smudge: the shower, massages, workouts, and on her trips to Asia in over 40 degree Celsius weather. It stays on beautifully every time. Some of our clients even took it on camping trips where this product earned its nickname "The 24-hour Eyeliner."

    At Amaterasu, we believe purity is just as important as performance so we have continued to perfect this formula; even the most sensitive individuals can wear it. As with all Amaterasu makeup, this Liquid Eyeliner is paraben-free and phthalate-free. The clean ingredients and unique formulation ensures that you can use these products with peace of mind.

    Available in 2 Colours

    How to Use: Blot off any oil around the eyelid area and/or powder the eye area prior to application. Shake liner a few times before use. Close cap tightly after each usage. Removes easily by massaging the area with fingertips and warm water.

    Storage: Always lay liner sideways for optimum ink flow.

    Visit product page
  • Amaterasu Beauty Massive Length Mascara
    Quick shop

    Be prepared to be stopped and asked, “Who did your lash extensions?” when you wear this mascara. In fact, the Massive Length Mascara is the most recommended mascara by lash artists to their customers to fill in the gaps in-between fills, where extensions are missing.

    This formula truly caters to those who are looking for a mascara to quickly fill in sparse lashes, as well as elongate and keep their lashes curled all day, thanks to its revolutionary lengthening and curling formula. We also made sure this dream mascara is waterproof, smudge-proof and flake-proof to keep it consistent with the rest of our collection.

    Amaterasu Massive Length Mascara comes with a specially designed curved brush for swift and easy application. The result is long, beautiful and full lashes. Combined with our exclusive Amaterasu formula, it creates the most luscious lashes imaginable. Straight, barely there and limp lashes will become a thing of the past.

    Suitable for all type of lashes, including those with lash extensions.

    How to Use: Curl lashes, apply mascara with the specially designed curved brush. Tighten mascara bottle after each usage. Removes easily by massaging lashes with fingertips and warm water. To remove mascara build-up, wipe down mascara applicator with a paper towel every 2-3 weeks.

    Storage: Store mascara at a temperature between 5 – 25°C 

    Visit product page
  • Amaterasu Beauty The Silk Goddess Mascara
    Quick shop

    The Silk Goddess Mascara is a remarkable formula created with cutting edge technology to instantly deliver thicker, fuller and softer lashes with up to 6 times your natural volume and length. It is smudge-proof, waterproof and paraben free.

    This ingenious formula incorporates traditional fine Japanese silk powder and fibres, allowing you to control the length and volume of your lashes. You can build it up in layers from all angles! Created to stay clump-free, this transformational mascara feels completely feather-light and soft to the touch. It removes easily by gently massaging off with warm water.


    Suitable for those with very fine-med type lashes or oilier lashes.

    Color: Black


    Weight: 0.24 fl oz / 7 ml

    Visit product page
  • Amaterasu Beauty Ultra Volume Mascara
    Quick shop

    Amaterasu Ultra Volume Mascara is for those who want to make a bold statement and are not afraid to turn a few heads. With just a few coats, your lashes are immediately and dramatically transformed, adding volume, length and glamorous appeal.

    Formulated with our innovative technology, Ultra Volume Mascara creates lashes up to 6 times your natural length and volume with just 2-3 coats. It will keep your lashes full and luxurious all day long. This mascara is great for those whose lashes are already naturally long and curled.

    This extraordinary formula is clump-free, smudge-proof and waterproof. It also comes with a specially designed, super amplified brush applicator that deposits just the perfect amount of product each time. As with all of our mascaras, it removes easily by gently massaging the lashes with warm water.

    Ultra Volume Mascara is created for the all or nothing type of girl. One coat and you’ll be hooked! Suitable for all type of lashes, including those with lash extensions.


    How to Use: Curl lashes, apply mascara with the super amplified brush applicator. Tighten mascara bottle after each usage. Removes easily by massaging lashes with fingertips and warm water. To remove mascara build-up, wipe down mascara applicator with paper towel every 2-3 weeks.

    Storage: Store mascara at a temperature between 5 – 25 ° C

    Visit product page