100% Pure
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Visit product page →This creamy color corrector made in a concealing base of ingredients like turmeric, matcha green tea, and real fruit pigments. A base of nourishing olive squalane helps to give an ultra lightweight finish that feels like real skin, while delivering complete color-correcting coverage. This luxurious and silky formula won’t crease, cake, or accentuate lines and wrinkles. Use this ultra blendable color corrector to correct blue / purple hues and lightens dark under eye circles.
How to Use: Before foundation, apply directly under the eyes, to the chin, forehead, or onto dark spots and imperfections. Gently blend into skin with cruelty-free kabuki brush or clean fingers. -
Sold outVisit product page →A skin brightening face mask made with vitamin C to promote collagen and elastin production, enhance glow, and soften skin.
A skin brightening treatment concentrated with vitamin C to support collagen and elastin production, for enhanced firmness and elasticity. Fruit enzymes, beet lactic acid, and fermented rice kojic acid gently peel away dullness and even skin tone, lessening the appearance of dark age spots. This revitalizing facial mask is designed to leave skin vibrant and glowing.For Normal, Oily, Combination Skin TypesHow to Use:Mix powder (about 1 tbsp) with a small amount of water (about 1 tsp) to activate mask (tip: add a few drops of facial oil to mask, for easy rinse-off). Gently spread mask over face and neck area, then leave on for 10-15 minutes (tip: you can re-moisten the mask by misting with water and leave on longer, if desired). Rinse. Use 1-5 times per week. -
Visit product page →Moisturizing facial cleanser made with degreasing blood orange, plus coconut and olive oils to sweep away even the most stubborn makeup, debris, and impurities.
Moisturizing facial cleanser made from rich oils of avocado, coconut, and olive leaf. Oil molecules in this skin-softening cleanser bond with the oils in your skin, to remove excess oil while deeply cleansing. Antibacterial olive leaf, coconut, and blood orange purify pores by banishing acne-causing bacteria when massaged into skin. Naturally degreasing blood orange essential oil cuts through stubborn oil buildup, while coconut-derived surfactants remove even the most stubborn makeup in a single swipe.
For All skin Types, Normal, Dry Skin TypesHow to Use:
Scoop half dollar-sized amount of balm into hands with clean, dry fingers. Emulsify cleanser by rubbing between hands; friction and heat will melt the balm. Massage directly onto dry skin (even eye area) in gentle, circular motions. Using a face towel soaked in warm water, thoroughly wipe away cleanser and impurities. Finish by rinsing skin with warm water. -
Visit product page →Hydrating eye masks made with cooling cucumber and natural caffeine to de-puff the eye area. Masks are made of 95% organic aloe juice and 5% plant cellulose.
Highly caffeinated eye masks designed to brighten, de-puff, and refresh your eye area. These extremely hydrating masks use a thirst-quenching blend of cucumber, hyaluronic acid, and aloe juice to replenish dehydrated skin cells. The "hydrogel" mask material is composed of 95% organic aloe juice and 5% plant cellulose, to intensely quench and soothe skin. The hydrogel material will thin as you wear it, as hydration is literally transferred from the mask into your skin. This innovative hydrogel technology assists in delivering active ingredients, and aids in nutrient absorption for more targeted skin nourishment.
For All Skin TypesHow to Use:
Unfold and place each eye mask onto clean, freshly cleansed skin, pressing gently to ensure full contact around the under-eye area. Remove after 20 minutes, or when nutrients from your hydrogel mask have been fully absorbed by your skin (mask material will begin to shrivel). Massage excess moisture into skin. -
Visit product page →Warm your complexion using vitamin-rich fruit and cocoa pigments, laced with luminescent gems and minerals for subtle shimmer and a sun-kissed glow.
100% Pure's natural bronzers use pigments from cocoa, coffee, tomato, and berries to give skin a warm, sun-kissed glow. Luminescent, light-reflective gemstones and minerals offer soft, subtle shimmer while concentrated vitamins and antioxidants nourish the skin.
For All Skin TypesHow to Use: Swirl Cruelty-Free Kabuki Brush into bronzer, then tap off excess powder. For a sun-kissed look, apply bronzer to areas where sun would naturally hit your face: upper forehead, hairline, cheekbones, and bridge of nose. You can also blend bronzer under your jawline to contour. -
Visit product page →De-puffs, boosts circulation, and brightens dark circles with caffeine from coffee and green tea. Anti-aging vitamins and rosehip promote a youthful eye area.Anti-inflammatory, caffeine rich green tea and coffee de-puff while increasing circulation to brighten dark circles. Concentrated with potent anti-aging vitamins and antioxidants to awaken the eye area, and nourishing rosehip oil for softer, more youthful skin.For All Skin TypesHow to Use:Apply dime sized amount to ring fingers. Gently apply to eye area, including upper and lower lids, taking care not to tug or pull. Can be used AM and PM. -
Visit product page →Versatile range of blush makeup made from finely pressed rice powder and antioxidant-rich fruit pigments to give cheeks a healthy, natural flush of color.
Gorgeous shades of fruit pigmented® blush give cheeks a flush of healthy, natural color. Our antioxidant-rich formula softens skin while you wear it, with anti-aging rosehip oil and nourishing cocoa and avocado butters. Available in a versatile shade range to suit every skin tone, thanks to stunning natural pigments like pomegranate, peach, plum, cranberry, and strawberry.
For All Skin Types
Available in the following shades:
Healthy: A bronze toned coral
Chiffon: A soft pink
Peach: A neutral peach with a bronze undertone
Mauvette: A plum-mauve
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Visit product page →Multitasking semi-sheer stain gives a beautiful flush to lips and cheeks with long lasting, buildable pigments from beets, blueberries, and pomegranate.
Give a natural flush to lips and cheeks with long lasting, buildable pigments from real fruit. This semi-sheer, deep berry red stain is colored from beets, blueberries, and pomegranate, and infused with protective antioxidants from green tea.
For All Skin Types
How to Use:
Dab a small amount onto lips and cheeks and blend. Layer and blend for more intense color.
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Visit product page →Ultra shiny lip gloss made with restorative vitamin E and real fruit pigments. Softens and moisturizes lips while delivering silky smooth, semi-sheer coverage.100% Pure's Fruit Pigmented® Lip Gloss delivers glamorous shine while giving you supple, juicy lips. Made with deeply moisturizing vitamin E and antioxidant-rich pigments from fresh fruit.- For All Skin Types
- Sheer Coverage
- Gloss Finish
Pomegranate Wine: Medium berry redStrawberry: Bright berry pinkMauvely: Neutral rosy mauve
Pink Caramel: Nude rosy brownNaked: Warm peachy nude -
Visit product page →Fruit pigmented makeup palettes celebrates neutral tones and soft shimmers to enhance and beautify your complexion. Includes eyeshadows, blush, and highlighter. Available in four different palettes.
Rose Gold: Look and feel luxurious with this ultra-flattering rose gold treasure trove, featuring warm metallics and stunning shimmer from real gemstones.
Pretty Naked: The Pretty Naked Palette is a beloved 100% PURE beauty staple! This fruit pigmented palette celebrates neutral tones and soft shimmer to enhance and beautify your complexion.
Sex Kitten: Beautiful, dramatic colors for bold, smokey, glimmery eyes; a pop of plum on the cheeks and a sparkling luminizer for an all over glow!
Better Naked: The Better Naked Palette amplifies rosy, taupe, and beige toned nudes alongside shimmery, gilded metallics.
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Visit product page →Lengthens and separates lashes without clumping, smudging, or flaking. Coats each lash with conditioners and natural pigment from black tea.
100% Pure's fruit pigmented Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals.
How to Use: Holding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.
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Visit product page →Moisturizing sunscreen lotion defends against harmful UV rays with SPF 30 protection, while nourishing and rehydrating thirsty skin with green tea and aloe.
This dual-purpose moisturizing sunscreen lotion shields skin from the sun's harmful UV rays with SPF 30 protection, while nourishing and rehydrating thirsty skin. Made with natural mineral zinc oxide and infused with the protective and anti-aging properties of green tea, plus powerful antioxidant benefits of vitamin E. This natural sunscreen deeply soothes thirsty skin with a base of hydrating aloe and refreshing cucumber juice, while nourishing with oils of raspberry, avocado, olive, and rosehip to soften and moisturize for comfortable all-day wear.
How to Use: After cleansing and toning, apply liberally 30 minutes before sun exposure to face, neck, and all other exposed areas. Reapply every 2 hours and after swimming, sweating, or towel drying. -
Visit product page →Deeply moisturizing conditioner restores softness and strength to dry, damaged hair. Formulated with coconut oil, provitamin B5, honey, and rose hydrosol.
Restorative conditioner deeply moisturizes and softens and dry, damaged hair. Designed to detangle and nourish with pro-vitamin B5, while strengthening roots and strands with coconut oil, flax seed, and sea kelp. Aloe, rose hydrosol, and honey replenish essential moisture and hydration for enhanced softness and shine. This sulfate-free conditioner is safe and gentle enough for even color treated hair.
How to Use: Apply to wet, freshly shampooed hair from ears down. After 2-3 minutes, rinse with cool water. -
Visit product page →Hydrating shampoo deeply moisturizes while gently cleansing with rich coconut foam. Restorative formula nourishes for stronger, healthier, glossier locks.
Deeply moisturizing natural shampoo made with hydrating, gently cleansing coconut foam. Restorative formula intensely nourishes for stronger, glossier hair while promoting scalp health and hydration. This sulfate-free shampoo is safe and gentle enough for color treated hair.
How to Use: Using fingertips, gently massage into scalp. Rinse thoroughly with lukewarm water. -
Visit product page →Hydrating BB Cream foundation offers a dewy, luminescent finish and buildable light-medium coverage. Infused with skin soothing aloe, shea, and vitamin E.
Hydrating liquid-cream formula gives you a luminous complexion with buildable light to medium coverage and a dewy, natural finish. Thousands of light-reflective mineral pigments give skin a soft, incandescent glow.
Available in 3 shades.
10 Luminous: Light with warm undertone
20 Aglow: Medium with warm undertone30 Radiance: Tan with warm golden undertoneHow to Use: With clean fingers, apply a few drops to the face and neck. Blend and buff into skin with a kabuki brush or damp makeup sponge for best results. -
Visit product page →Silicone-free, antioxidant infused primer diffuses pores and illuminates with light reflective pigment while giving flawless, long lasting cosmetic application.Silicone-free, antioxidant infused face primer diffuses pores and illuminates, while creating a base for flawless, long lasting makeup application. This primer uses light reflective pigments to make skin look more radiant, enhance luminous foundations, and blur imperfections. Made with anti-aging resveratrol, nourishing vitamin E, and intensely hydrating aloe.For All Skin TypesHow to Use: Apply evenly to clean or moisturized skin. Allow to set for 90 seconds, then follow with makeup application.
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Sold outVisit product page →A nourishing mask concentrated with soothing oats, moisturizing coconut milk, calming calendula, plumping hyaluronic acid, and restorative matcha green tea.
Deeply nourishing, softening mask concentrated with restorative and skin-beneficial nutrients. Beta glucan-rich colloidal oats soothe and moisturize; coconut milk softens and fortifies; calendula calms; hyaluronic acid plumps skin with hydration; rice ceramides increase suppleness, and organic matcha green tea restores and protects against environmental damage.
For Normal, Oily, Combination Skin Types
How to Use: Mix powder (about 1 tbsp) with a small amount of water (about 1 tsp) to activate mask (tip: add a few drops of facial oil to mask, for easy rinse-off). Gently spread mask over face and neck area, then leave on for 10-15 minutes (tip: you can re-moisten the mask by misting with water, and leave on longer if desired). Rinse. Can be used daily.
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Visit product page →Silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Fills fine lines while minimizing shine.
A silicone-free, natural primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Skin healthy ingredients make this the perfect makeup primer for both face and eyes, to soften and smooth skin before you apply makeup. Made with seaweed for plumping and collagen-boosting, aloe for hydration, and eucalyptus for purifying oily and acne-prone skin.
For Oily, Normal, Combination Skin Types
How to Use: Apply evenly to clean or moisturized skin. Allow to set for 90 seconds, then follow with makeup application.
